TYPES OF RESEARCH
The basic types of research are as follows:
(i)
Descriptive vs. Analytical:
ΓΌ Descriptive research includes surveys and fact-finding
enquiries of different kinds. The major purpose of descriptive research is
description of the state of affairs as it exists at present. In social science
and business research we quite often use the term Ex post facto research for
descriptive research studies. The main characteristic of this method is that
the researcher has no control over the variables; he can only report what has
happened or what is happening.
ΓΌ Most ex
post facto research projects are used for descriptive studies in which the
researcher seeks to measure such items as, for example, frequency of shopping,
preferences of people, or similar data. Ex post facto studies also
include attempts by researchers to discover causes even when they cannot
control the variables. The methods of research utilized in descriptive research
are survey methods of all kinds, including comparative and correlational
methods.
ΓΌ In analytical
research, on the other hand, the researcher has to use facts or information
already available, and analyze these to make a critical evaluation of the
material.
(ii) Applied vs.
Fundamental:
ΓΌ Research
can either be applied (or action) research or fundamental (to basic or pure)
research. Applied research aims at finding a solution for an immediate
problem facing a society or an industrial/business organization, whereas fundamental
research is mainly concerned with generalizations and with the formulation
of a theory.
ΓΌ “Gathering
knowledge for knowledge’s sake is termed ‘pure’ or ‘basic’ research.”4 Research
concerning some natural phenomenon or relating to pure mathematics are examples
of fundamental research. Similarly, research studies, concerning human
behaviour carried on with a view to make generalizations about human behaviour,
are also examples of fundamental research, but research aimed at certain
conclusions (say, a solution) facing a concrete social or business problem is
an example of applied research.
ΓΌ Research
to identify social, economic or political trends that may affect a particular
institution or the copy research (research to find out whether certain
communications will be read and understood) or the marketing research or
evaluation research are examples of applied research.
ΓΌ Thus,
the central aim of applied research is to discover a solution for some pressing
practical problem, whereas basic research is directed towards finding
information that has a broad base of applications and thus, adds to the already
existing organized body of scientific knowledge.
(iii)
Quantitative vs. Qualitative:
ΓΌ Quantitative
research is based on the measurement of quantity or amount. It is applicable to
phenomena that can be expressed in terms of quantity.
ΓΌ Qualitative
research, on the other hand, is concerned with qualitative phenomenon, i.e.,
phenomena relating to or involving quality or kind. For instance, when we are
interested in investigating the reasons for human behaviour (i.e., why people
think or do certain things), we quite often talk of ‘Motivation Research’, an
important type of qualitative research. This type of research aims at
discovering the underlying motives and desires, using in depth interviews for
the purpose.
ΓΌ Other
techniques of such research are word association tests, sentence completion
tests, story completion tests and similar other projective techniques. Attitude
or opinion research i.e., research designed to find out how people feel or what
they think about a particular subject or institution is also qualitative
research.
ΓΌ Qualitative
research is especially important in the behavioural sciences where the aim is
to discover the underlying motives of human behaviour. Through such research we
can analyze the various factors which motivate people to behave in a particular
manner or which make people like or dislike a particular thing. It may be
stated, however, that to apply qualitative research in practice is relatively a
difficult job and therefore, while doing such research, one should seek
guidance from experimental psychologists.
(iv)
Conceptual vs. Empirical:
ΓΌ Conceptual
research is that related to some abstract idea(s) or theory. It is generally
used by philosophers and thinkers to develop new concepts or to reinterpret existing
ones.
ΓΌ On the
other hand, empirical research relies on experience or observation alone, often
without due regard for system and theory. It is data-based research, coming up
with conclusions which are capable of being verified by observation or
experiment. We can also call it as experimental type of research.
ΓΌ In such
a research it is necessary to get at facts firsthand, at their source, and
actively to go about doing certain things to stimulate the production of
desired information.
ΓΌ In such
a research, the researcher must first provide himself with a working hypothesis
or guess as to the probable results. He then works to get enough facts (data)
to prove or disprove his hypothesis. He then sets up experimental designs which
he thinks will manipulate the persons or the materials concerned so as to bring
forth the desired information. Such research is thus characterized by the
experimenter’s control over the variables under study and his deliberate
manipulation of one of them to study its effects.
ΓΌ Empirical
research is appropriate when proof is sought that certain variables affect
other variables in some way. Evidence gathered through experiments or empirical
studies is today considered to be the most powerful support possible for a given
hypothesis.
(5) Some other type of research
ONE TIME RESEARCH OR LONGITUDINAL RESEARCH
Form the point of view of time; we can think have
research either as one-time research or longitudinal research. In the
former case the research is confined to a single time-period, whereas in the
latter case the research is carried on over several time-periods.
FIELD-SETTING RESEARCH OR LABORATORY RESEARCH
CLINICAL OR DIAGNOSTIC RESEARCH
Such research follows case-study methods or
in-depth approaches to reach the basic causal relations. Such studies usually
go deep into the causes of things or events that interest us, using very small
samples and very deep probing data gathering devices.
EXPLORATORY OR FORMALIZED RESEARCH
The objective of exploratory research is the
development of hypotheses rather than their testing, whereas formalized
research studies are those with substantial structure and with specific
hypotheses to be tested.
CONCLUSION ORIENTED OR DECISION ORIENTED
While doing conclusion oriented research, a
researcher is free to pick up a problem, redesign the enquiry as he proceeds
and is prepared to conceptualize as he wishes. Decision-oriented research is
always for the need of a decision maker and the researcher in this case is not
free to embark upon research according to his own inclination.Operations research since it is a scientific method of
providing executive departments with a quantitative basis for decisions
regarding operations under their control
.
HISTORICAL RESEARCH
Historical research is that which
utilizes historical sources like documents, remains, etc. to study events or
ideas of the past, including the philosophy of persons and groups at any remote
point of time.
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