7. Execution of the project:
Execution of the project is a very important step in the research process. If
the execution of the project proceeds on correct lines, the data to be
collected would be adequate and dependable.
The
researcher should see that the project is executed in a systematic manner and
in time. If the survey is to be conducted by means of structured
questionnaires, data can be readily machine-processed.
In
such a situation, questions as well as the possible answers may be coded. If
the data are to be collected through interviewers, arrangements should be made
for proper selection and training of the interviewers.
The
training may be given with the help of instruction manuals which explain
clearly the job of the interviewers at each step. Occasional field checks
should be made to ensure that the interviewers are doing their assigned job
sincerely and efficiently.
A
careful watch should be kept for unanticipated factors in order to keep the
survey as much realistic as possible. This, in other words, means that steps
should be taken to ensure that the survey is under statistical control so that
the collected information is in accordance with the pre-defined standard of
accuracy.
If some of the respondents do not cooperate, some
suitable methods should be designed to tackle this problem. One method of
dealing with the non-response problem is to make a list of the non-respondents
and take a small sub-sample of them, and then with the help of experts vigorous
efforts can be made for securing response.
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